SIGNIFICANCE OF INDIVIDUAL BEHAVIOR:

Ø  The managars most often describe their most frequent or troublesome problems.

Ø  Managing people having different psychological aspects is always difficult to a manager.

Ø  The definition of OB states that it is a systematic study of actions and attitudes that people exhibts within organization. With this statement it can be said that the people in organization may behave differently when they are in group and as individuals.

Ø  OB study didn’t confined to study about only group behaviour but also individual behaviour.

Ø  The study of individual behaviour starts from values,attitudes,perception and learning.

Ø  Because personality and emotions of an individual will make a big impact on his performance.

Ø  Studying about individual behaviour will tell us to deal with the people who are having different cultural backgrounds

Ø  Personality of an individual also determined by values,loyalty and ethical behaviour

Ø  To cope up with the change structures and to inject the proper behavioral techniques study should be made on individual behaviour

Ø  The concept of OB indirectly quotes study of individual individually and ina group manner